Course purpose

• The purpose of the course is that students learn the fundamentals of understanding user needs, designing, planning and presenting a new business idea and the basics of its implementation. Students will learn about innovative creative thinking techniques and prototyping in user driven innovation processes.

Content (Syllabus outline)

• Understanding user needs and problems.
• Creativity as the foundation of innovation. Creative thinking techniques.
• Design thinking methodology.
• Crowdfunding/crowdsourcing.
• Prototyping process and prototyping techniques.
• Storytelling.
• User driven innovation, customer co-creation.